The Strategy Review

MySpace sold finally

MySpace sold for more or less nowt ... News Corp to retain a small stake: as you would ...

A book that really matters ...

"The Secret War Between Uploading and Downloading" by Peter Lunenfeld is the most insightful work on web realpolitik I've read in a couple of years.

His analysis/analogy of how ideas emerge to take hold of public discourse and then fade again, based on the Gestalt notion of "figure/ground" (you'll get it when you read it ...) has altered the way I see the webworld, and will significantly change the way I talk to clients about what's going on out there.

Do yourself a favour: if you fancy the book, do the right thing, don't just hop onto Amazon, visit the amazing Artwords Bookshop on Rivington St in Hoxton (there's a branch in Hackney too) where Robert (thanks Robert!) turned me onto this very important work when I was browsing there the other day.

Smart, passionate shops like this clearly deserve and badly need our support.

Oh come on!

Nuff said ...

This looks like a great piece of real branded entertainment!

Finally ... maybe someone's got it right? We'll see ... the show launches today.

It's remarkable to see Hiscox, a totally B2B brand, take the leap in to BE. What's also interesting is how they've done exactly what they should strategically, by finding the elemants of their brand that need sustained dramatisation via narrative and translating them into a fun, shareable sitcom (yes, sitcom ...) that will appeal directly to their target audience.

We'll be able to see the growth of the show on YouTube. I've subscribed to Leap Year - something I almost never do - to see how this courageous move plays out over the summer. I recommend you do the same.